Social Media Marketing is the best way to communicate with your target audience. Digital Marketing Careers has helped numerous businesses establish an active social media strategy. Success in social media is mostly measured by audience engagement. To achieve high participation, we recommend that companies be in constant interaction with their following across all major platforms. Publishing engaging content is also an essential part of social media strategy. All published content and creative should motivate followers to visit your website to learn more about your brand message. Once followers understand your brand story, there is more significant potential for them to become your customer.
Your brand identity should be stamped on all you do. Branding is one of the essential ingredients for the success of any business. It tells customers who you are and distinguishes you from your competitors. We strategically pour your identity into the social media creative in a way that produces concepts that will resonate with your target audience and make you stand out among even the most massive crowd.
The next step is when we analyze the current social media landscape for your business. This includes, but is not limited to, competition analysis, trend discovery, hashtag research, reputation analysis, and website traffic metrics. Digital Marketing Careers also develops a comprehensive persona report for your targeted audience. This helps us determine who your ideal brand audience is, and how we can best engage with them through visual content and copywriting. If your business is already established on social media, we will analyze your history of posting to determine what strategies have worked well in the past.
At Digital Marketing Careers, we have a team of graphic designers that are dedicated to creating unique visuals for social media publication. We also have an experienced team of videographers, photographers, and editors to help make your content come to life. Images speak a thousand words, and the video speaks a million in the world of social media. Our creative process for social media involves enhancing your existing content with graphic design and also creating 100% original designs of our own. All the creative we produce will convey your brand message, which should be at the heart of everything your business publishes on social. Our Social Media Management "standard" package includes 20 non-video creatives per month. (one post per business day) However, Digital Marketing Careers is happy to accommodate your businesses unique needs. If you need video, animation, or more posts per day, we also create custom social media packages to suit your creative needs.
Digital Marketing Careers also has a staff of content writers who are well-versed in crafting bold headlines and engaging captions. All caption writing and hashtag strategy are included in our Social Media Management plans.
Social Media Management works best when our agency can collaborate with your team on content creation. We value your feedback, and our mission is to compelling content which is also in line with your brand vision. Nobody knows your business better than you do. This is why we provide our Social Media clients with a monthly posting calendar. This allows you to see our creative designs, our captions, and hashtags before the content is published. During the review phase, you will be able to suggest edits to help us refine the posts. Digital Marketing Careers understands that sometimes, you will need content posted on Social Media that is not able to be scheduled. This is why we leave specific gaps in the posting calendar so that we can post new content with a fast turnaround.
The most significant benefit of advertising on Social Media Platforms is the advantage of dynamic targeting. For example, let's say your business sells leather handbags. Through targeting on Facebook and Instagram, ads can be shown only to women who like fashion, who are aged between 20 to 40 years old. This targeting strategy ensures that ads will only be delivered to users who are most likely to engage with your post and become a customer. Targeting can help you find your "sweet spot" by segmenting your audience by demographics, psychographics, and geographics. Technical segmenting can also be achieved by targeting mobile/desktop devices, or iOS/Andriod devices. Ads can also influence if your posts become viral due to the "snowball" effect. The snowball effect is a phenomenon in the world of social media that maximizes content exposure. The concept follows the logic that when one user engages with a post, all of their networks will see this engagement on their feeds. Then some of their friends will engage with the post, and so onů This is referred to as the snowball effect. Often, we have seen ads ignite engagement, which leads to a post going viral.
Over 3.5 Billion people are using social media worldwide. There is no better way to reach your target audience than Social Media Marketing. Each social media platform provides a unique segment of the entire market. For example, Facebook users have the highest average age of any social platform. Whereas, platforms such as Instagram and Twitter have a much younger demographic.
At Digital Marketing Careers, we specialize in designing creative content that will engage your ideal brand audience. Branding is at the heart of every project we take on. We have teams of graphic designers, video editors, and copywriters who are dedicated to creating content that has an impact on social media. The content we produce has a higher likelihood of being shared, liked, mentioned, and followed on social media. Your brand message will be "stamped" on every piece of creative that we publish for your campaigns. Our digital marketing team will use your branded content to reach the maximum amount of people in your unique target audience. This method will maximize the brand exposure that your content has on social media.
Through Audience Research on Social Media, businesses can gather information about who their audience is, what they are looking for, and if they are satisfied with the offering. Our process with Audience Research usually begins with analyzing your current following and your potential following. If your business is new to social media, we can also use our tools to see hidden statistics on the following of your top competitors. After we determine your audience Demographics, Psychographics, and Geographics, we will then research what topics are currently trending among that audience.
Audience Research helps businesses be informed and engaged on Social Media. We can gather the necessary data to assess what content will most engage your target audience. Audience Research also plays an integral role in determining the amount of people who will view your posts and what paid ad strategy will be most effective for your brand.
The internet presents an exciting dynamic to modern-day businesses. There are benefits and drawbacks with social media - a double-edged sword scenario. The advantage is that customers can provide feedback in real-time and share positive communication with their networks. The disadvantage is that sometimes, the feedback can be harmful. It is essential for negative feedback on social media to be addressed quickly and thoughtfully.
Digital also offers Social Media Community Management with all of our social media packages. With this service, we will handle responding to all comments, as well as outreach to other brands or influencers.
Digital Marketing Careers starts every new social media project with a comprehensive competitor analysis. This analysis includes metrics such as: how many followers your competitors have across social, what is the average user engagement rate with posts, how often your competitors are posting, and much more. We are also able to see which of your competitor's social posts are performing best. Using this information, we can structure campaigns that have a proven track record of success. The strengths of your competitors are essential, but even more critical is their weaknesses. For example, if we see that one of your competitors has a little Instagram following and engagement, we will recommend an aggressive Instagram campaign to dominate that segment of social media.
We keep a close eye on your competitors during the campaigns as well. This is important because by doing this, we will be able to spot new trends in the market. Our goal with Social Media Marketing is always to stay 3 steps ahead of your competitors.
We understand that all the likes, followers, and shares do not mean anything unless people are purchasing your products or services. This is why we continuously track and measure the results of our social media campaigns. We measure the results daily and provide you a report on your Return-On-Investment (ROI). This method is known as Conversion Tracking. We will link your social accounts to Google Analytics to see how social traffic is interacting with your website. We also use call tracking software and live chat tracking software to determine how many leads are coming from social media. Every user that submits a form, calls, or chats, is known as a "conversion" in digital marketing terminology. By measuring your conversions from social, we can see which campaigns are most successful, and from which platform they are coming from.
By using social media conversion statistics, Digital Marketing Careers can prove that the campaigns are working and that sales are increasing as a direct result of social media efforts.