Did you know that the first 10 results in Google receive 92% of all search traffic?
Organic search is widely considered the most cost-effective tactic for reaching your audience and increasing website traffic. Our clients' organic listings are also seen as more trustworthy, and they typically attract the audience groups that we want to target.
While keywords are essential to a business's online success, finding the right terms that have search volume and the correct intent behind them is even more essential.
SEO is a long-term strategy where you can't buy your way to the front of the line-you have to earn it. It requires a customer-focused approach that is authentic and helps customers through every moment of their buying cycle.
Pay-Per-Click (PPC) advertising lets you jumpstart your search marketing campaign while you gain momentum on your SEO efforts. A successful PPC campaign requires effective keyword targeting, landing page optimization, engaging copywriting, continual monitoring, and analytics.
To deliver the best ROI, our team will A/B test our ad creative and perform multivariate testing with continual optimization on our landing pages.
A key component of our monitoring and analysis is watching and learning from your competition.
Our team will provide you with insight into your competition's ad spending, which they are targeting, and their budgets for specific keywords.
This assists us in shaping our strategies to uncover cost-effective opportunities and reach the segments of your audience that are ready to take action.
To optimize for conversion rates, we need to know what types of users are coming to your site, their intent, and your business goals. This is an in-depth process where we define personas, plot their buying journeys and strategically create frictionless funnels to get them to our end goal, which is usually to sell them a product or capture contact info.
Conversion funnels can begin and end outside your Website, so we plan our optimization strategie`s throughout multiple user touchpoints such as social media, review sites, landing pages, and email.
Once we have defined your users and conversion funnels, we'll begin implementing an optimization plan that includes A/B testing and refining the lead-gen conversions based on data and analytics.
The challenge most companies face is not the lack of data, but rather choosing the right data on which to focus.
We begin with an analytics audit where we review your current setup and campaign goals; then we improve upon them to increase tracking accuracy and provide a broad-tracking scope and dynamic reporting. The primary goal is to gather and prepare the data so that it reports on how your media and marketing tactics are performing and to inform marketing decisions accurately.
At Digital Marketing Careers, we take a multi-device approach to search marketing. Meaning, we're optimizing the user experience for any device at any moment of their buying journey. This includes the micro-moments that users have with your brand while on their mobile phones, on-the-go or their tablets.
When optimizing for mobile, it's essential to consider the intent of the user and what type of content and experience they are looking for. Both users and search engines want to see fast pages, relevant content, responsive designs, mobile-friendly navigation, and appropriate experience for the small screen.
First, we uncover your business and consumer needs, getting to know who you are, and beginning our SEM strategy.
Next, we analyze the quality of your keywords, content, and links; we also check your competitors' strategies.
Together we determine areas that need improvement-such as your content, load time, keywords, or channels.
The last step is continuous testing and improvement based on detailed analysis of your results and user behavior.